プロフィール

加藤拓巳

明治大学　商学部准教授

Kato, T., Takenaka, N., Ito, R., & Nishiguchi, K. Selection versus scale: Loyalty Indices for brand management. Journal of Marketing Analytics, 1-18, Springer., 2022
Rating valence versus rating distribution: Perceived helpfulness of word of mouth in e-commerce. SN Business & Economics, 2(11), 1-24. Springer., 2022
Brand Storytelling on Websites: The Role of Empathy on Repurchase Intentions for PCs and Smartphones. Journal of Promotion Management, 29(1), 27-44. Taylor & Francis., 2022
Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value. Journal of Brand Management, 28(6), 671-684, Palgrave Macmillan., 2021
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance. Journal of Consumer Behaviour, 1-10, Wiley-Blackwell., 2021